Martha Belcher

Design Loop

Starting July 1:

a group program for designers, artisans, builders & makers


could your business benefit from a few new tools in your business toolbox?

"Martha has been the right strategic advisor at the right time to help us improve our growth trajectory. While keeping a sharp focus on our mission, Martha helped us define key customer segments and create targeted campaigns to reach them. She helped us distill a handful of key metrics to measure the effectiveness of the campaigns and the ongoing health of our company. She is a pleasure to work with, knowledgeable, friendly, helpful, and trustworthy.”
Lawrence Grown, owner, Metro Lighting

In partnership with the West Berkeley Design Loop and starting July 1st, I’m launching a new six month group program for the Design Loop community. The goal of the program is to help you strengthen your business toolbox, remove constraints to growth, build a peer network to help you solve pressing challenges, and gain the confidence to scale your business for greater impact in your community and the world.

As a growth strategist and business advisor, I am so lucky to work with visionary, creative and driven entrepreneurs. How did they become successful? Not one of them followed a traditional path towards business ownership. They're successful because of their vision and creativity. And because they asked for help to translate their vision and passions into a healthy growing business. 

Join me in building your business toolbox, one that will fill in your skill gaps, address constraints and bottlenecks in your growing enterprises, and help you gain the confidence to scale your business for greater impact in your community and the world. 

We will meet once a month for six months. During each working session, I will introduce a toolbox item that you can immediately apply to your business, then we will take turns presenting our business challenges and receiving feedback, resources, and advice. In the process, we will coalesce as a peer advisory group, one that will hopefully continue long past this formal group. 

Here are just a few of the toolbox topics we will explore

  • How your financials can help you make smart strategic decisions

  • Forecasting: how to build a fluid forecast that helps you plan

  • Key Metrics: what are they and why are they important

  • Pricing: create pricing structures and revenue models that reflect true costs and appropriate margins

  • Hiring: when to hire, who to hire, how to afford a hire, and managing a staff

  • Raising capital: how to think about raising capital for your business

Wondering if this program is for you? If you answer Yes to any of these questions, then I encourage you to join. 

  • Do you feel like an accidental entrepreneur?

  • Are you struggling to understand what your financials are saying about your business?

  • Is your list of business development tasks so long that you feel paralyzed?

  • Are you keen to build and execute a growth plan for your business?

  • Feeling isolated and in need of a group of peers who will support you and help you with business challenges?

  • Do you pay yourself? A living wage? When there's cash?

  • Do you want to grow your business so you can have a greater positive impact in your community?

Logistics and signing up

If this program sounds like the right fit for you, please fill out a short questionnaire to let me know that you're interested. I’ll follow up to schedule a free introductory meeting before the group starts. If you have questions or would like to learn more about the program, please drop me a line at 

One person shop: $300 Design Loop members / $400 nonmembers
Merchants, Construction & Design firms: $600 Design Loop members / $800 nonmembers

The program will begin in Spring 2019. Meeting dates and location will be finalized after group is formed.  

ABout martha

I help businesses to grow and entrepreneurs to thrive. From small maker enterprises to $200 million solar companies, I advise CEOs on creating lean & efficient operations, removing constraints that inhibit growth, and executing attainable growth strategies. My clients appreciate the blend of tactical problem solving, skill up-leveling, and emotional intelligence. Clients range from brick and mortar stores, contractors, green product businesses, and solopreneurs. More here and here.